Why Advantage Partners Consulting?

Financial Expertise
Between APC and previous experiences, we have worked on a long list of restructuring, M&A, divestiture, private equity, and greenfield development transactions in the gaming industry, totaling over $30 billion. We also provided quarterly and annual business forecasts, with scenario analysis and stress testing to both major gaming operators and unique tribal operators. We will guide you to higher margins in your current operations and ideal returns on your proposed expansion. APC's managing partner, Lawrence Shen, is the only gaming consultant in the world that holds a Chartered Financial Analyst (CFA) designation, a highly respected distinction in the finance industry worldwide.
Reputable Track Record
We at APC pride ourselves on providing the gaming and hospitality industry with our reputable gravity models for site selection, demand sizing, build optimization and competitive impact analyses. We have created 150+ dynamic gravity models featuring thousands of scenarios across 50+ markets in the US, Canada, Asia-Pacific, Europe, and the Caribbean for clients ranging from the largest casino operators in the world to Native American tribes straddling multiple states, from 100-year-old world-renowned racetracks to fast-growing VLT and HHR operators, as well as various financial institutions. Our models have been proven by reality to produce bankable forecasts. The total size of the projects that our analyses impacted well exceeds $20 billion.


Firsthand Experience
APC has pooled together decades of firsthand experience on all frontiers of the gaming and hospitality industry. Besides expertise in finance and advanced analytics, we also benefit from experiences as hotel developers, game designers, advantage players, junket reps, and business strategy executives. We have visited 750+ gaming facilities worldwide, including tribal casinos, commercial casinos, racetracks, card rooms, route operators, and mega resorts. Plus, we proudly provide full services in four languages (English, Mandarin, Cantonese, Japanese) and possess working proficiency in two more languages (Spanish and French).
Unparalleled Analytical Edge
Besides decades of experience in finance and strategy for the gaming and hospitality industry, our team's multiple MS, MBA, and PhD degrees in math, business, economics and computer science equip APC with an unparalleled advantage in the era of big data. We are able to analyze diverse tasks, pinpoint the cruxes, and deliver solutions using the most advanced analytical tools. Past tasks include selecting the most profitable slot and table offerings on the gaming floor, optimizing shuttle schedules and designing a nationwide charter flight program to destination markets. We turn challenging problems and massive datasets into actionable recommendations and measurable returns.

