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Welcome to Advantage Partners Consulting

APC is a trailblazing consulting firm specializing in corporate finance, market research, feasibility studies, and strategic solutions for the gaming and hospitality industry

What We Do

Advantage Partners Consulting is your ultimate partner for

  • Conducting financial planning and analysis, including

    • Due diligence for M&A and divestiture transactions

    • Financial and operational review and benchmarking

    • Corporate finance duties including annual planning and budgeting

    • Cash flow management and monitoring

    • Revenue and EBITDA projection, and much more

Board Meeting
Analysing data

  • Performing market research and feasibility studies, including

    • Feasibility studies for commercial gaming, tribal gaming, and international casino resorts

    • Building gravity models for demand sizing, revenue forecast, and optimal location selection

    • Forecasting competitive impacts from new openings / expansions or legislative changes

    • Identifying clients' competitive edges, and devising specialized defensive plans

    • Conducting socioeconomic impact studies including employment, tax, and crime impacts

    • Suggesting mitigation measures, negotiating with regulators, and much more

  • Crafting creative solutions and developing result-driven processes, including​​

    • Using data analytics and machine learning to profile and target customers

    • Finding creative uses for unused capital and land parcels

    • Creating optimal shuttle bus and charter airline programs

    • Analyzing game performance to suggest optimal mix and designing profitable promotions

    • Selecting the most suitable partners / vendors for sports betting, cruise lines, and supplies

    • Detecting players that abuse marketing offers or play with advantages, and much more

Slot machines
Analysing data

  • Spearheading strategic efforts and providing legal and legislative support, including

    • Consulting on crown-jewel license biddings like downtown Chicago and downstate New York

    • Conducting market potential and fiscal impact studies for states like Texas and North Carolina

    • Carrying out market studies oversees including for the Philippines, Greece, Japan, Thailand

    • Providing expert testimony in front of regulators on policy changes and gaming technologies

    • Serving as gaming operations and finance expert in civil litigation and arbitration 

    • Consulting for investment firms and private equity funds on gaming-related acquisitions

Services

  • Crafting creative solutions and developing result-driven processes, including​​

    • Using data analytics and machine learning to profile and target customers

    • Finding creative uses for unused capital and land parcels

    • Creating optimal shuttle bus and charter airline programs

    • Analyzing game performance to suggest optimal mix and designing profitable promotions

    • Selecting the most suitable partners / vendors for sports betting, cruise lines, and supplies

    • Detecting players that abuse marketing offers or play with advantages, and much more

Slot machines
Why APC

Why Advantage Partners Consulting?

Financial Expertise
Between APC and previous experiences, we have worked on a long list of large-scale restructuring, M&A, divestiture, private equity, and greenfield development transactions in the gaming industry, totaling over $10 billion. We also provided quarterly and annual business forecasts, with scenario analysis and stress testing to major gaming operators. We will guide you to higher margins of your current operation and ideal returns on your proposed expansion. APC believes our managing partner, Lawrence Shen, is the only consultant in the gaming industry that holds a Chartered Financial Analyst (CFA) designation, a highly-respected distinction in the finance industry worldwide.
Reputable Track Record
We at APC pride ourselves on providing the gaming and hospitality industry with our reputable gravity models for site selection, demand sizing, build optimization and competitive impacts analyses. We have created 60+ dynamic gravity models featuring thousands of scenarios across 40+ markets in the US, Canada, Asia-Pacific, Europe, and the Caribbean for clients ranging from the largest casino operators in the world to native American tribes straddling multiple states, from 100-year-old world-renowned racetracks to fast-growing VLT and HHR operators, and as well as various financial institutions. Our models have been proven by reality to produce bankable forecasts. The total size of the projects that our analyses impacted well exceed $20 billion.
Firsthand Experience
APC has pooled together decades of firsthand experience on all frontiers of the gaming and hospitality industry. Besides expertise in finance and advanced analytics, we also benefit from experiences as hotel developers, game designers, advantage players, junket reps, and business strategy executives. We have visited 500+ gaming facilities worldwide, including tribal casinos, commercial casinos, racetracks, card rooms, route operators, and mega resorts. Plus, we proudly provide services in five languages - English, Mandarin, Cantonese, Spanish, and French.
Unparalleled Analytical Edge
Besides decades of experience working in finance and strategy for the gaming and hospitality industry, our advanced degrees in math and computer science equip APC with an unparalleled advantage in the era of big data. We are able to analyze diverse tasks, pinpoint the cruxes, and deliver solutions using the most advanced analytical tools, such as machine learning and AI. Past tasks include selecting the most profitable slot placement plan on the gaming floor, and optimizing shuttle schedules and designing a successful nationwide charter flight program to destination markets. Whether it requires Excel, VBA, Google API, SQL, Python, C, or Matlab, we promise to deliver.
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